OjO CULTURAL EXPLORATION
Brand identity, digital assets, print materials, advertising
OJO CULTURAL EXPLORATION
The word "ojo" is commonly translated to "eye" in Spanish, yet for those passionate about heritage, culture, tourism, and travel, it embodies a deeper significance. Within the realm of "OjO Cultural Exploration", it serves as a compelling invitation to explore and understand Emirati culture, enticing visitors to delve into the UAE and foster appreciation.
In my role, I crafted the logo with meticulous attention, ensuring it bore a distinct Arabic character and encapsulated the essence of the word "ojo." Drawing inspiration from the colors of the UAE flag, I endeavored to create a symbol that resonated with authenticity. Additionally, at the client's request, I rendered the logo in the original Arabic script.
Beyond logo design, I extended my creative efforts to develop a cohesive brand identity across various platforms. This encompassed designing the website, social media assets, tourism brochure, periodical brochure models, and advertising and guidance publications. My aim was to craft a brand experience that felt like an open invitation to explore the Emirates, discover tourist destinations and culinary delights, and experience the finest hotels and attractions the region has to offer.